Luxury
Home Market
ERA®
International Collection
Through the ERA® International Collection program,
distinctive properties receive distinctive marketing.
This exclusive, membership-based program is known not
only for its special marketing tools, but also its "International
Collection Specialist" certification program. Through
their certification, ERA sales associates learn the
nuances of working in the luxury home market and have
access to specially-designed marketing materials to
assist in the promotion of upscale, luxury properties.
The program offers three different levels
of marketing. The "International" level spotlights
those properties that are listed at one million dollars
and above; the "Premier" level represents
those homes that are within the top 10 percent of their
market; and "Historic" level homes are defined
by their age – at least 50 years old – and
by their historic characteristics.
Who's
Who In Luxury Real Estate®
ERA Real Estate is the first franchise system to be
invited to become a corporate member of Who's Who in
Luxury Real Estate®. This exclusive organization
is a compendium of luxury real estate brokers from around
the world that includes more than 1,000 offices and
15,000 members throughout 25 countries and represents
the world's finest properties, collectively selling
over $50 billion in real estate every year with an average
sale price of $2.5 million. This strategic relationship
offers added value to ERA sales associates and their
clients by providing expanded marketing opportunities
and added exposure for luxury properties included in
the ERA International Collection program.
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